Nuproxa Mexico signs strategic alliance with Innovad and Herbonis

The alliance will add to the Mexican portfolio products such as Panbonis^®, a natural and bioactive source of vitamin D3.

As of 1 April, Nuproxa Mexico has started to exclusively sell the products of the Belgian company Innovad and its Swiss subsidiary Herbonis in the Mexican market. The alliance signed between the companies will add new products for animal nutrition and health to Nuproxa’s portfolio of solutions.

“With the representation of Innovad and Herbonis products in Mexico, Nuproxa further expands its portfolio of solutions for the health, welfare and nutrition of poultry, pigs, cattle, aquaculture and pets, which, together with the current ones, confirm Nuproxa Mexico’s mission to offer innovative and efficient products to its customers and the market,” said Dr Ambrosio Gutierrez, General Director of Nuproxa Mexico.

Among the products represented is Panbonis^®, a 100% natural complementary feed that provides the source of 1,25(OH) 2D3, the active form of vitamin D, readily available to increase intestinal absorption of calcium, which in hens results in longer laying periods with improved eggshell quality (saleable eggs) and reduced female mortality. It also increases productivity by allowing chickens to express their full genetic potential.

For Dr. Pietro Landoni, Global Sales and Marketing Director of Herbonis, Mexico is the country with the highest per capita egg consumption, in addition to the significant production of ruminants and pigs. “Panbonis^® is the best product to prolong the longevity of layers and improve egg quality” and adds “Nuproxa Mexico, with its first class commercial and technical team, can guarantee the expansion of the product in the Mexican market, making the benefits of Panbonis^® known to both producers and farmers“.

Innovad: create trust

Innovad is a leading provider of animal nutrition and health solutions. The company offers a wide range of innovative and sustainable solutions to the livestock industry. Its patented, innovative Myco-marker^® biomonitoring programme is truly a game changer in the industry. Innovad services integrators, producers, nutritionists, veterinarians, feed companies with a focused range of on farm water soluble and in-feed solutions.

Herbonis: Healthy and natural solutions for animal nutrition

Herbonis is a company specialising in plant-based bioactive molecules, the leader in the niche vitamin D market with its product Panbonis^®, which offers a powerful natural source of the metabolic active form of Vitamin D. With a focus on sustainability and natural ingredients, Herbonis is committed to providing innovative solutions to the animal feed industry.

Nuproxa Group Communications Department